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On October 18th, 2017 by Terry Caliendo

Oxygen Review - A Responsive Drag & Drop WordPress Website Theme Designer

Oxygen Review - Wordpress Responsive Theme Designer Plugin
Responsive Drag & Drop Wordpress Website Theme Designer Finding the best responsive Wordpress theme for a client is always a challenge Most of the time a theme can be found that fulfills most of the aesthetic and functional requirements for which the client's website needs Unfortunately fully customizing most themes to make them work just right for the client, always takes a lot of time Many themes are very configurable, but there's always a few areas that need to be tweaked beyond what the programmer gave as configurable options within the theme  So time is often inefficiently spent searching through the theme's code to make modifications  Simple changes... Read Full Article »

On September 5th, 2017 by Terry Caliendo

Optimize Your Remarketing List By Excluding Unlikely Potential Customers

I'm often asked to run Google Adwords campaigns for a client  In these Adwords campaigns, we drive traffic to a landing page for a specific product or service we are trying to sell  In tandem, we also implement a remarketing list to then follow those visitors that don't purchase the service right away  So our ads then follow these potential customers around the internet, reminding them of our service Problem This seems great, but there is one issue with our simple remarketing list   We are following anyone that clicked on our ad and landed on our landing page  Some of those visitors are not potential customers  They clicked on the ad, came to our site and... Read Full Article »

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