Optimize Your Remarketing List By Excluding Unlikely Potential Customers

I am often asked to run Google Adwords campaigns for a client  In these Adwords campaigns, we drive traffic to a landing page for a specific product or service we are trying to sell  In tandem, we also implement a remarketing list to then follow those visitors that don't purchase the service right away  So our ads then follow these potential customers around the internet, reminding them of our service Problem This seems great, but there is one issue with our simple remarketing list   We are following anyone that clicked on our ad and landed on our landing page  Some of those visitors are not potential customers  They clicked on the ad, came to our site and... Read Full Article »