On September 5th, 2017 by Terry Caliendo
Optimize Your Remarketing List By Excluding Unlikely Potential Customers
I am often asked to run Google Adwords campaigns for a client In these Adwords campaigns, we drive traffic to a landing page for a specific product or service we are trying to sell In tandem, we also implement a remarketing list to then follow those visitors that don't purchase the service right away So our ads then follow these potential customers around the internet, reminding them of our service Problem This seems great, but there is one issue with our simple remarketing list We are following anyone that clicked on our ad and landed on our landing page Some of those visitors are not potential customers They clicked on the ad, came to our site and... Read Full Article »
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Advertising | Analytics