On February 20th, 2018 by Terry Caliendo

Advertising & Graphic Design: Helping a Local Non-Profit Get Focused

Finding Focus In an Advertising Message
Along with financial contributions, Dedicated Managers, Inc often donates resources to help a local non-profit, Foster Kinship  Recently, Foster Kinship asked for some help with their announcement for an upcoming fundraising event Here is the organization's original flyer, created by one of their volunteers in Microsoft Word Their flyer had a great start  It was beneficial that the organization tried to create the flier as a first step because it forced them to gather all the relevant information about the event So ultimately, they just needed some professional help with presenting that information in a more efficient and aesthetically pleasing... Read Full Article »

Posted In:
Advertising | Services

On September 5th, 2017 by Terry Caliendo

Optimize Your Remarketing List By Excluding Unlikely Potential Customers

I am often asked to run Google Adwords campaigns for a client  In these Adwords campaigns, we drive traffic to a landing page for a specific product or service we are trying to sell  In tandem, we also implement a remarketing list to then follow those visitors that don't purchase the service right away  So our ads then follow these potential customers around the internet, reminding them of our service Problem This seems great, but there is one issue with our simple remarketing list   We are following anyone that clicked on our ad and landed on our landing page  Some of those visitors are not potential customers  They clicked on the ad, came to our site and... Read Full Article »

Posted In:
Advertising | Analytics



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